The Digital Marketing industry is one of the many industries that has recorded a huge amount of growth in the last few years.
You might want to ask what is Digital Marketing?.
To answer that as simple as possible, Digital Marketing is all about promoting, marketing and selling of goods and services online. It involves many processes which are all intended to get goods or services to where people can see them and make decisions online, unlike traditional marketing which is done offline (in the real world) digital Marketing is done online.
Just like traditional marketing uses many techniques to optimize its functions like personal marketing, showcasing, advertising etc, there are also many tools that can be used to optimize digital Marketing functions, tools like search engine optimization (SEO) social media marketing, email marketing etc.
Why Digital Marketing?
Digital Marketing is the next big thing now, the demands for digital marketing experts are increasing every day, this is because companies are moving their offices (operations) to online. Any company or business that is not operating online is seen as not being serious in business.
People now spend most of their time online, it’s estimated that in the nearest future the number of people that will be shopping and engaging in business transactions online will be greater than those that will be shopping and doing business offline.
This is just an average estimation; there are people who already spend more time online than they do offline, for this reason, businesses are go where their client and customers are likely to be.
Currently, most business profits come indirectly from their online operations. In reality, we now buy and make pretty much every transaction online including buying of goods and services.
This is where the need of digital Marketing experts comes in. For a business to reach their potential client or customers they will be needing a digital Marketing expert who can identify the right tools, platforms and strategies that will help them reach their clients or customers in different regions and locations.
Digital Marketing is not beneficiary only to businesses, individual who knows the right tools and techniques can use it to promote him or her self (personal branding) or his business and functions.
Digital Marketing skill is a skill anyone can learn and maximize the opportunities it present.
what do you think about digital marketing? please leave a comment below.