Have you ever searched on the internet for information like how to market products and services online? Or you want to learn the skill of marketing online and you came across some words that you really do not understand what they meant. That is terms, and precisely that is Digital Marketing terms or you can call it jargons.
Note, anything that has to do with establishing presence and marketing of products and services online is called Digital Marketing.
And just like every other dealings or field out there, there are terms that are associated with Digital Marketing. Most of these terms might mean different thing for field A but have another meaning for Digital Marketing.
I Tried googling this key phrase “One word different meaning,” here is what I got from one of the listings in my search results.
Homonyms are words which have the same spelling and pronounciation but have different meanings.
Crane: That bird is a crane./They had to use a crane to lift the object./She had to crane her neck to see the movie.
Date: Her favorite fruit to eat is a date./Joe took Alexandria out on a date
Engaged: They got engaged on March 7th./The students were very engaged in the presentation.
Foil: Please wrap the sandwich in foil./They learned about the role of a dramatic foil in English class.leaves:
The children love to play in the leaves./They do not like when their father leaves for work.net:
What was your net gain for the year?/Crabbing is easier if you bring a net along.point:
The pencil has a sharp point./It is not polite to point at people.right:
You were right./Make a right turn at the light.
Rose: My favorite flower is a rose./He quickly rose from his seat.
Type: He can type over 100 words per minute./That dress is really not her type.
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So, terms are Homonyms. While Homonyms are words with the same spelling and pronunciation but have different meanings.
If you are interested in Digital Marketing, these are the meaning of common words or phrases that you might come across as you try to figure out some things.
1. Digital Marketing: Starting with the topic itself, Digital Marketing involves various marketing activities that are done online. It includes prospecting, promoting and selling of products and services on the online.
2. Content: Information in various form of text, images, videos etc that makes up the web pages and web documents.
3. Content Marketing: Used to describe the activities of creating valuable content (information, tips, advice), prompting it in other gain attention and attract prospects in the form of traffic or web visitors to a platform.
4. Inbound marketing: The process of drawing traffics/web visitors from other platforms to a platform online with content.
5. Traffic: Also know as web traffics, which can also be called web visitors are individuals who visit a webpage.
6. Ads: Abbreviated from adverts, is a promotion in the form of text, images, videos etc in various platforms online.
7. Campaign: series of advertising messages that market a product or service. For digital marketing, campaigns can be run through search and display network advertising platforms (i.e. Google, Bing), social media, email, or other online platforms.
8. Email Marketing: Promotion of content, product and service through Email. This involves performing marketing activities through email services.
9. Digital-marketing Channels: Various tools and platforms that can be used to carry out Digital Marketing activities.
10. Facebook Business Page: A public webpage on Facebook that be created to represent a brand. By having a business page you are enabled to have access to Facebook Ads Manager. Facebook business page allows brand to engage with users, users can like page, share, comment, message, post content etc
11. Facebook Ads Manager: This is a tool in Facebook that is used in creating, managing and track Facebook ads. Facebook have an advertising tools that Facebook business pages can use to reach more people in their network.
12. Link: A hypertext, a sort of text or object that when clicked will transfer you to another section or different webpage. They are commonly found in blue or red color. But it can be any color.
13. Website: A static kind of webpage that displays relevant information about a company or brand.
14. Blog: unlike website, blog display in trend, with regularly updated content.
15. Blogger: Someone who manages and updates a blog site.
16. Blogging: All the process that is involved in dealing with blog. This includes managing, marketing, monetizing, optimizing etc.
17. E-commerce: The process of selling products and services in a platform online.
18. Analytics: Tool use to analyse the behavior of web visitors. With analytics you can study the behaviour of your traffic to know what they are viewing more, where they are coming from, how they are viewing your site and many more other things.
19. CPC (cost-per-click): The amount advertiser pays for every click that a prospect make. For example, when ads is placed on a platform and you click on it to go to the source, the amount the source pass for that click is called cost per click.
20. Click Through Rate: This is measured by the numbers of people that click on your link from another source.
21. CPM: Stands for “Cost Per Thousand” (M is the Roman numeral for 1,000). This is the amount an advertiser pays for 1,000 impressions of their ad. For example, if a publisher charges #10 CPM, and your ad shows #2000 times, you will pay #20 for the campaign (#10 x (1000 impressions x 2). CPM is most common in awareness campaigns, where impressions are more important than conversions or clicks.
22. Algorithm: A process or set of rules search engine like Google uses to order and rank web pages in search results.
23. Keyword: words use for searching specific information in the internet. Eg if you want to know more about shoes, you can search the keyword shoes in a search engine which will list results of different kind of information relating to shoes. Website also uses it to optimize their web content.
24. Conversion rate: The rate by which visitors took action, regards to your intentions on a content. Eg you may politely ask them to sign up for something at the end of your content, the amount of people who viewed the content and the amount that took action regards to that request is your conversation rate.
25. Landing page: This is the first page your visitors see when they click on a link from a source to your site or platform.
26. Impression: this is the Number of time your content is seen. It can either be organic ( not paid for) or ads ( paid for)
27. Organic or Natural listing: Listing on any search results that are not paid for.
28. Paid listing: Listing on search results that are paid for. You can paid for your content to be listed at the top of search results.
29. Social Media: A platform where individuals create and share content in the online.
30. Social Network: A community of individual that create and share information within themselves. Eg Facebook, Twitter, Instagram etc.
31. Search Engine: A tool in the online that is used to search for web content. Search Engine return web content based on the keyword you searched for.
32. Index: The process of categorizing a web content. Search engines use it to gather similar content together in the web, so to show it in search results.
33. AdsWords: An advertising that is mostly in text format. It’s use to advertise in search engines or other platform in the internet that supports ads in text format.
34. Session: This can also be called visit, it has to do with various interaction someone make when they visit a website or blog. Like the page view, links they click on etc.
35. Search Engine Optimisation: Also know as SEO, is the process of making a web content rank higher in search engine.
36. Search Engine Marketing: Also know as SEM is the various ways of promoting content on search engine through ads.
37. SERP: Search Engine Results Page, is the first page you see whenever you search for a keyword in search engines.
38. Ranking: A position on search engine results page. When you search for information on the web, the position where a certain web content is listed is called rank . It can either be low or high.
39. Automation: It’s the process of configuring digital marketing process to perform without aids. This tool is used mostly on Email Marketing.
40. ROI: Return on investment, is the profits obtained after investing a certain amount in digital marketing campaigns.
Ok, these are all from here.
There are more digital marketing terms or jargons, the best way to get acquainted with these terms is to Google, Bing, Yahoo them whenever you come across any, so to find out their meaning.
But the list above can get you started on your digital marketing journey.
Do you know any digital marketing terms that are not listed above? please share in the comment. Also, share to your contacts, they might need the info.