One of the major challenges bloggers face these days is building an audience. I have seen people passionately appealing to friends or strangers on social media to go check out their blog.
Most of these people must have been frustrated, especially if they have jumped into blogging after reading one of those get rich blogging post or ebook out there, just like I did few years ago.
In 2017, I read many articles about blogging, some of them telling me how quickly I can become rich if I start blogging, I want to be rich, so I took action. When I got in, I realized that it was easily said than done, so i gave up, but about 8 months later, i came back, but with different mindset and different approach.
These days when i see people begging people to read their blog, i understand their situations, they are not getting traffic, so they are not making money and they don’t know what next to do than before people to read their post.
Building an audience in the blogging sphere is no more as easy as it used to be, the reasons is that many people are doing what you are doing. There are over 1.9 billion website in the net, and over 500 million post published everyday online, so, the competition is real.
Getting Blogging right today requires different approach, with viable strategy and different mindset, rather than the get rich quick mindset
Blogging can be fun, creative and enterprising if we approach it with a strategy that is convenient and with the right attitude and the right mindset.
When it comes to the strategies blogger uses to make money online these days, there are two major type of strategies that dominates the blogging sphere.
I have tried one, and I was frustrated due to lack of resources and results, and I’m trying one right now which is helping me build something of value out of nothing.
As a writer, it’s helping me reach people with my writing and as a blogger it’s helping me do something different, it’s enabling me start with little time and resources in an Industry that is crowded, and where everybody is doing what everybody is doing, but frustrated because of lack of results.
The two major kind of Blogging strategies are what i personal called:
1. The Autonomous Blogging Strategy.
2. The Tribe Blogging Strategy.
The names are not generally or academically validated, they are just names I have chosen to identifying each strategy In this article.
I’m a fan to one of this strategy, it won’t be necessary I point it out, for it will be obvious to you as i explain both.
1. The Autonomous Blogging Strategy
Autonomous here represent a large number of people. In a country like Nigeria and from the east where I come from, there are some prerequisites before a community is given a certain Authority (Autonomous), which allows them to appoint a king who sees over their affair.
One of those prerequisites is that, they must be substantial in number, this is where the strategy in quote here derive its meaning.
The Autonomous Blogging Strategy focuses on building a substantial number of web traffic before earning from your blog.
If you are a blogger or you intend to become one, you might have already read or had about the blogging idea of “build a blog, drive traffic( web visitors) and place AdSense to make money.” Yeah, that is how The Autonomous Blogging Strategy works.
The problem with this strategy currently is that it’s not as easy as the process is expressed, this is one of the sources of frustration for most bloggers. It’s obvious to us that to build an audience that will earn withdrawable income through Google AdSense or any other Ads network you need lots of web visitors. For example, Google PPC ( pay per click) is about $0.25 to $0.30 and you and I know that CTR ( Click Through Rate) is always low, about 1% of 400 unique blog visitors.
If you do the maths you will probably know how many visitors you need every day, the amount of time and resources you need to create and promote contents that will pull in the numbers of visitors that will make you a reasonable money. If you decide to go with CPM or Private Ads placement, the requirements are also the same you will need a large number of traffics for you to stand a chance to earn a dim, Google AdSense CPM ( Cost per thousand impressions) is about $1, this simple mean you need thousands of web visitors on daily basis to be able to make reasonable amount of money.
I’m not actually saying it’s not possible or neither I’m discouraging anyone from going with this strategy, but the truth is the idea of “build a blog, publish a post and monetize through AdSense” is becoming far too difficult for someone with a little budget and limited time.
Going with this strategy is not an easy undertaking especially for someone with little resource and time. People are becoming frustrated and disappointed not because blogging is dying, but because they are working with a strategy that is not favourable to them or that requires more resources and time than they are capable of providing.
The thing is to win with The Autonomous Blogging Strategy, you have to invest lots of resources and time in creating and marketing contents. Actually, every content requires marketing, time and resources to get the attention it needs, but pulling in traffics that will earn you money with The Autonomous Blogging Strategy will cost more of resources and time than you think.
The people who are benefiting from this strategy are people who have plugged in from the early stage when people are looking for where to go to get information online, but now web visitors have thousands of options from where they can get the same information. People who will still benefit in this strategy are those with enough resources, like a team, money, skills, time and experience, they can still cut in and get a share in the competitive market.
But what if you don’t have all the time, all the resources or experience.
Your option might be:
2. The Tribe Blogging Strategy
The Tribe here describes a group of people with common interest. Unlike Autonomous, they don’t require any certain amount of numbers to be formed.
The Tribe Blogging Strategy involves building a group of people, people that trust you and have interest in your niche or niches. Mostly, It requires sharing unique information that is aimed at adding value to people. This unique information can be experience or speciality knowledge.
The Tribe Blogging Strategy is a kind of content marketing that requires that you offer valuable information to people for free in other to earn their trust and confidence, before offering them valuable service or product for a cost.
The difference between The Tribe Blogging Strategy and The Autonomous Blogging Strategy is that in the former, you don’t need hundreds and thousands of traffics to start making money with your blog. All you need is a few people who have built trust around you and are willing to allow you help them solve some of their problems.
Here is an example of how the tribe strategy works, if you run a blog about health, and on regular bases, you share posts about health-related issues, maybe weekly, people who are interested in becoming healthy can source and locate your blog through search engines or links you shared in social media.
When they find your blog post valuable they might bookmark it so to come back for more of the information you will be sharing in the future. By reading useful information about health from your blog, they might develop trust and the belief that you can help them solve health-related issues.
To make money, you can use data and insight from your readers to develop products or services which you can charge your trusted reader for a cost, most of them will buy because they trust that you can deliver on the matter your product tends to address, because they have trust you.
Here, you don’t need a large audience to start selling. If all you got is 2, 000 total web traffics a month and for a start 100 people are interested and are willing to pay for products and services which you offer at a cost of N10,000, do the maths you will tell what the gross profit will be.
This is an estimation, there are possibilities that the numbers can either go up or down.
Actually, these whole analysis doesn’t make The Tribe Strategy a cake walk. Working with this Strategy, you will still need to do the work. More also, you needs to develop varieties of skills, skills to create something valuable for free and to create valuable products and services for a cost, you also needs time, this strategy doesn’t buy into the get rich quick blogging idea, you will also need much time than you think to build trust and loyalty, but everything you build in the process of developing this strategy is an asset
Another advantage of The Tribe Blogging Strategy is that it’s flexible, you can keep your day job and still work on it maybe during weekends, It gives you chance to be unique, you won’t be competing with everybody who is competing with everyone, since most of the content will be from personal experience or speciality knowledge.
One other thing about this strategy is that it gives you an opportunity to express yourself or do what you love, you don’t have to ignore your passion just because you need a nich with a large audience, you can serve the little people in the niche you are passionate about.
And you know what? You can still explore The Autonomous Blogging Strategy while working with The Tribe Blogging Strategy.
Here is what I mean, when you have built your platform with The Tribe Blogging Strategy and you are getting a good amount of traffics, you can still monetize through AdSense. But what is important in this strategy is the mindset, having in mind that you don’t need everybody, rather, what you need is some people, unlike the former where what you need is everybody.
Whichever strategy you choose to adopt or navigate to, have in mind that blogging, in whatever approach is not a shortcut to success, it’s necessary to know that work is always needed to make any of the strategies work, you need to commit to it, persist and always show up. No worthy thing is easy, if it’s easy everybody will doing it and be successful in it.
Blogging is a worthy course, I believe it deserves necessary attention if anything like success can be gotten from it.
What do you think about the strategies, which do you think is cool? Please share in the comments section.
Image credit: pexel
This post was first published on 20 May 2018.